General

BMA calls for a halt on all forms of alcohol marketing

  • The British Medical Association (BMA) has called on the Government to "Implement and rigorously enforce a comprehensive ban on all alcohol marketing communications". The proposed ban would not only focus on traditional direct marketing vehicles, such as television and cinema, but would also include indirect methods, including sponsorship, competitions and branded clothing.

Building a website? How to Get Your SEO Right Building a website? How to Get Your SEO Right

  • The problem with SEO is that it can be much more difficult to optimize a website that’s already built; the ideal situation is to plan how to make your website irresistible to search engines right from the start. This is your chance to make something that’s optimized in every way conceivable; an ideal base for your off-site efforts. 

Business-to-business PR in a global media landscape Business-to-business PR in a global media landscape

  • The increasing proliferation of broadband networks, mobility and the Internet is dramatically changing the way entire groups of people communicate.

Catching the eye of the shrewd consumer Catching the eye of the shrewd consumer

  • Craig Carrington, examines the traditional decision making model and discusses the ways in which consumers are becoming increasingly marketing savvy and the ways in which you can catch their attention

Corporate Events value for money or just a tax relief? Corporate Events value for money or just a tax relief?

  • Mark Fanning examines corporate events and discusses the potential benefits they pose to employer and employee alike

Customer Service in Britain in 2009 Customer Service in Britain in 2009

  • Andrew Smith examines Customer Service in Britain in 2009, and asks the all important questions - do we still care?

Door drops

  • Graham Dodd discusses the continuing value of door drops and the strides the medium has taken in recent years

Employee attraction: Is there a need for recruitment advertising in the current market climate? Employee attraction: Is there a need for recruitment advertising in the current market climate?

  • Kathryn Gallan, discusses the changing role of recruitment adverstising in the current economic climate

Frameworks for Customer Management Frameworks for Customer Management

  • Michael Collins discusses Customer Relationship Management

Is marketing under threat from new Data Protection rules? Is marketing under threat from new Data Protection rules?

  • As new Data Protection rules are being discussed Rosemary Smith looks at how this could affect marketing.

Marketing strategies pay off as staycations boom
Merchandise and marketing campaign

  • The UK promotional merchandise market is worth around £1bn and represents an array of products. 

Online ‘DIY’ research: Notes for the non-expert researcher Online ‘DIY’ research: Notes for the non-expert researcher

  • Chris Brookes offers advice on how you can conduct your own research.

Online community incensed by Twittergate

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Qualitative market research and the online world Qualitative market research and the online world

  • Is there still a role for focus groups and other face-to-face qualitative market research methods, now that we communicate so much online? Lesley Thompson discusses.

Retail figures boom online
Selling Solutions Selling Solutions

  • Sales professionals have to work even harder to hit their targets in today’s economic climate.  Sales and marketing guru Nicholas Read explains how to understand what drives the client and how to adapt sales strategies.

The 3 'R's The 3 'R's

  • Gareth Moss examines the 3 'R'S of recruitment

Why we should all use more Branded Merchandise Why we should all use more Branded Merchandise

  • Gordon Glenister gives an industry overview of branded merchandise, and how, with a little creative thinking, branded merchandise can benefit your company

Sales Promotions

Merchandise and marketing campaign

  • The UK promotional merchandise market is worth around £1bn and represents an array of products.